Case Study 1:
Product Relaunch
Refreshed brand identity and sales literature energizes marketing of data entry software
The management at Software Solutions of Delaware, Inc. (SSD) felt that the marketing communications for their Axiom data entry software, developed in-house, was not performing as hoped in reaching their target audience and, deciding they needed a change, engaged the ADDITIVE Design Group to update their marketing tools to help with a product re-launch.
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Case Study 2:
Business Identity Update
A corporate image makeover electrifies new business development
Originally called in for discussions about creating marketing tools like a new company brochure, to replace their existing tri-fold, and updating an existing website, the conversation between Quantum Controls and ADDITIVE quickly turned to a need to consider updating the look of the entire business, as an integral part of QCI’s future growth and new business development efforts.
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Case Study 3:
New Business Launch
Building trust while building a new business
Most medical imaging centers are owned and run by corporations or groups of doctors who are worried more about the bottom line than patient care. The man behind Ocean Medical Imaging started his business because he knew he could treat patients differently; with a different kind of personal attention that started the minute they walked through the door. And he knew that to get patients to come to him he had to not only do things differently, but he had to look different as well. ADDITIVE was asked to help him realize his vision and to help build his business.
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Case Study 4:
Product Design Support
Creative support leads to another award-winning design
ADDITIVE has provided creative product design support to Intuition Design, of Chesapeake City, Maryland, on a number design projects, including work for Ventana Medical Systems. Previously, ADDITIVE had supported Intuition Design in the design of the Benchmark XT, an automated slide preparation system and the award-winning Symphony One Touch Histology Slide Preparation System. ADDITIVE’s efforts in these two programs were focused on product conceptualization and product styling as well as the product graphics including product identity and corporate branding.
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